Signal: IOC secures first-ever global beer sponsor for Olympics - Sportcal (2024)

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Signal: IOC secures first-ever global beer sponsor for Olympics - Sportcal? ›

The partnership represents the IOC's first TOP partnership with an alcohol brand. The partnership will be centered around AB InBev's alcohol-free Corona Cero brand globally, while in the US, its Michelob Ultra Light beer brand will support the Los Angeles event.

Anheuser-Busch InBev is the first-ever beer sponsor for the next three Olympic Games. Anheuser-Busch InBev will be an official sponsor for three Olympic Games starting with the Paris 2024 summer event this year, the company announced. The brewer named its alcohol-free Corona Cero as the official beer of the Games.

The IOC and AB InBev say Corona Cero, the zero-alcohol version of the Corona, will be “global beer sponsor of the Olympic Games.”

The IOC encourages all UN Member States to sign the Olympic Truce and find peaceful and diplomatic solutions to conflicts around the world. IOC's culture and heritage activities are run by the Olympic Foundation for Culture and Heritage.

In exchange, Coca-Cola can use the Olympic Games' five rings on its millions of products. Moreover, it can promote the world's most talked-about sporting event, all over the world, while generating priceless advertising opportunities for itself.

This yearly event takes place just before the Craft Brewers Conference, the yearly conference and trade show for the brewing industry. It is often called “the Olympics of Beer” and began in 1996. Each year, these two events take place in a different city. Last year was Nashville; it was in Las Vegas for the first time.

The Beer Olympics combine the competitive nature of intramural sports, with the enough beer to drown a small village. But, if you're going to partake in the most sacred of competitions, you have to do it the correct way. Basic Rules. Teams must be made up of no more than 6 participants, and no fewer than 4.

Fill the cups halfway with your choice of beer and let the games begin. Competitors should take turns throwing two ping pong balls into the cups across the table. If a ball lands in a cup, the opposing team must finish the beer in that cup. The team that drains all of their opponents' cups wins.

Heineken is the official beer of MLS.

Olympia Beer was originally brewed in Tumwater, Washington -- which borders Olympia, Washington. In 1999, Pabst Brewing Company acquired the brand, and then shut down the Olympia-based brewery in 2003. Olympia beer is no longer brewed near Olympia, but instead is brewed in various locations around the United States.

What does IOC mean in Olympics? ›

The International Olympic Committee (IOC) is a not-for-profit independent international organisation that is committed to building a better world through sport.

When choosing sports to include in the program, the IOC must take into consideration media and public interest, since these are a key driver behind the Olympic Games, but must simultaneously manage costs.

The International Olympic Committee is entirely privately funded and ever since the first modern Olympic Games in Athens in 1896 it has relied upon contributions from commercial partners in order to stage the Games and support the Olympic Movement.

Coca‑Cola has enjoyed a long and fruitful partnership with UEFA, having first signed up to sponsor UEFA European football's premier national team tournament in 1988. For the UEFA EURO 2020™, we will continue to share the joy of football with millions of fans, as well as our customers and partners.

Coca-Cola also proudly supports Olympic athletes through sponsorships, investment in youth sports programming and national Olympic teams. Coca-Cola Pin Trading Centres are also a fun tradition for fans attending the Games, helping to start new or build existing collections.

The Coca-Cola logo perfectly communicates the brand story through its balanced and eye-catchy design. The iconic logo has been in use since 1887, albeit with a few changes, but remains relevant to this day.

The International Olympic Committee is teaming up with Anheuser-Busch InBev, the world's biggest brewing company. Corona Cero will be the first-ever beer to be globally sponsored in the Olympics. The team-up comes as AB InBev is aiming to focus its marketing more on sports events.

Prior to this, the Olympics never had a global beer sponsorship, but local organizing committees had enlisted beer brands in the past. For example, Asahi Breweries was the official beer of the 2020 Summer Games in Tokyo (which took place in 2021 because of the Covid-19 pandemic.)

Since 2011, Anheuser-Busch and the Anheuser-Busch Foundation have donated more than $221 million to charitable organizations across the country that help individuals and communities thrive – including support of disaster preparedness and relief, economic development, education, environmental sustainability, military ...

We're proud to announce that Michelob ULTRA is the Official Beer Sponsor of CONMEBOL Copa América USA 2024! The Copa is returning to the U.S. for the first time since 2016 and we can't wait!