The brewer named its alcohol-free Corona Cero as the official beer of the Games.
“We are proud to be the first beer sponsor for the Olympics at the Worldwide Olympic Partner level. Beer is the beverage of moderation and choice, and so it’s only fitting to lead with Corona Cero for this occasion,” said AB InBev CEO Michel Doukeris.
The maker of Budweiser, Corona and Stella Artois will be a Worldwide Olympic Partner, the highest level of Olympic sponsorship. The sponsorship covers the upcoming Summer Olympic Games in Paris as well as the 2026 Winter Olympics in Milan and the 2028 Summer Olympics in Los Angeles.
“As we continue to invest to grow the category, we are excited to bring our beer brands to the Olympics,” said Marcel Marcondes, AB InBev chief marketing officer.
Before this, the Olympics never had a global beer sponsorship, but local organizing committees had enlisted beer brands in the past. For example, Asahi Breweries was the official beer of the 2020 Summer Games in Tokyo (which took place in 2021 because of the Covid-19 pandemic.), reported CNN.
Rather than advertising an established beer, AB InBev’s said in their announcement that non-alcoholic Corona Cero beer will be promoted globally to show “commitment to responsible consumption” to the “billions of Olympic fans around the world with messages of connection, moderation and celebration.”
“Corona is one of our fastest-growing global brands, and through this partnership, we expect Corona Cero to accelerate no-alcohol beer growth and highlight moderation,” said Marcondes.
Marcondes told CNN, “We are always connected and up to speed with consumer behavior, being a consumer-centric organization, that’s what we do. We see all the trends towards non-alcoholic propositions coming from consumers, and also we know that beer is usually the beverage of choice for sports fans.”
Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is a Belgian multinational drink and brewing company based in Leuven, Belgium and is the largest brewer in the world.
is the first-ever beer sponsor for the next three Olympic Games. Anheuser-Busch InBev will be an official sponsor for three Olympic Games starting with the Paris 2024 summer event this year, the company announced. The brewer named its alcohol-free Corona Cero as the official beer of the Games.
The International Olympic Committee (IOC) has announced a major multi-year partnership with global drink conglomerate Anheuser-Busch InBev (AB InBev) covering the next three editions of the Olympics Games – the Paris 2024 and Los Angeles 2028 summer games, and the 2026 Milano-Cortina winter games.
Michelob Ultra also announced an exclusive sponsorship of Team USA for the Milan Cortina 2026 and Los Angeles 2028 Olympics and Paralympics. It will additionally serve as the official beer sponsor of the 2028 Olympic Games. With the partnership comes a renewed commitment to responsible consumption.
New York, NY (January 12, 2024) – Anheuser-Busch, America's leading brewer, today announced that Michelob ULTRA has become the exclusive beer sponsor of Team USA for the Olympic and Paralympic Games Paris 2024, Milan Cortina 2026, and Los Angeles 2028, and will be the Official Beer Sponsor of the LA28 Games.
It has resulted in just a few partners at the top tier (Delta, Salesforce, AB) as well as lower-tier deals with Fanatics, Nike, Ralph Lauren and others.
Anheuser-Busch InBev is the first-ever beer sponsor for the next three Olympic Games. Anheuser-Busch InBev will be an official sponsor for three Olympic Games starting with the Paris 2024 summer event this year, the company announced. The brewer named its alcohol-free Corona Cero as the official beer of the Games.
Dos Equis' largest deal in terms of the number of sponsorship assets is with the NBA's Phoenix Suns. In this deal, the brand has naming rights to the beer garden inside of the arena, as well as digital signage during games. However, NCAA earns the spotlight in terms of deals with Dos Equis.
It is most commonly known today as Michelob Ultra, a light beer. It is owned by “Anheuser-Busch”, as well as many other brands. It was originally a 4.7% ABV pale lager developed by Adolphus Busch. Production of Michelob began in 1896 as a draught beer for fancy people.
Miller Lite is the official beer sponsor of the Green Bay Packers, Milwaukee Brewers, Milwaukee Bucks, Dallas Cowboys, Baltimore Ravens, Chicago Bears, and Bellator MMA.
The International Olympic Committee (IOC) today announced that AB InBev, the world's leading brewer, will become a Worldwide Olympic Partner (TOP Partner) through to 2028.
Since 2011, Anheuser-Busch and the Anheuser-Busch Foundation have donated more than $221 million to charitable organizations across the country that help individuals and communities thrive – including support of disaster preparedness and relief, economic development, education, environmental sustainability, military ...
Olympia Beer was originally brewed in Tumwater, Washington -- which borders Olympia, Washington. In 1999, Pabst Brewing Company acquired the brand, and then shut down the Olympia-based brewery in 2003. Olympia beer is no longer brewed near Olympia, but instead is brewed in various locations around the United States.
Originally intended to be a group of 12, the 14 sponsors invest a total of around $100 million (£77.5 million/€85.5 million) each to obtain the highest level of Olympic sponsorship.
CEVA Logistics becomes Official Partner of the Paris 2024 Olympic and Paralympic Games. The CMA CGM Group will make its expertise available to Paris 2024, handling the transport and logistics for all the goods, equipment and materials required for the event.
Coca‑Cola has been associated with the Olympic Games since 1928, longer than any other corporate supporter. As a global event, the Olympic Games also give us a unique opportunity to refresh and celebrate with sports fans in the more than 200 countries where we do business.
There is only one official* ticket purchasing website for the Paris 2024 Olympic and Paralympic Games: tickets.paris2024.org. No other website has the right to sell tickets for the Paris 2024 Olympic Games and Paralympic Games.
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