Olympic Partner Programme (2024)

FAQs

What is IOC rule 40? ›

Rule 40 of the Olympic Charter is an eligibility rule introduced by the International Olympic Committee in 1991 for the purpose of maintaining the unique and universal competitive environment offered by the Olympic Games.

The Olympic Partners (TOP) programme is the biggest level of sponsorship in the Olympics. It grants to a selected group of international partners category-exclusive marketing rights to the Summer, Winter and Youth Olympic Games.

“Citius, Altius, Fortius” is the motto of the Olympic Games; an event that symbolizes unity and exuberance of the human spirit. These three Latin words mean “Swifter, Higher, Stronger.” Baron de Coubertin borrowed the motto from Father Henri Martin Dideono, the headmaster of Arcueil College in Paris.

Coca-Cola is the longest-standing partner of the Olympic Movement, having supported every edition of the Olympic Games since 1928. Coca-Cola has also been a proud partner of the Olympic Torch Relay for more than two decades and was a founding member of The Olympic Partner (TOP) Programme.

This rule provides a framework meant to protect the neutrality of Olympic sport, setting out that “[n]o kind of demonstration or political, religious or racial propaganda is permitted in any Olympic sites, venues or other areas.” Rule 50 and Freedom of Expression.

It was introduced by the International Olympic Committee (IOC) to prevent so-called ambush marketing by companies who are not official sponsors and to sanction links between athletes and unofficial sponsors during a blackout period starting nine days before the opening of the Olympic Games and continuing until three ...

If you ignore the varying shades of blue, red, green and yellow seen across modern flags, the colors in the rings still don't quite cover all countries' colors today. The orange tone that is seen in flags of countries such as Bhutan, Armenia and Sri Lanka is not one of the 5 colors of the Olympic Rings.

Thus, the five rings represent the union of the five inhabited continents – Africa, the Americas, Asia, Europe and Oceania – and their interlinking shows the inclusiveness of Olympism and how athletes from all over the world come together for the Olympic Games.

Motto and creed

The original Olympic motto is the hendiatris Citius, Altius, Fortius which is Latin for "Faster, Higher, Stronger". The motto was proposed by Pierre de Coubertin upon the creation of the International Olympic Committee.

Coca-Cola's biggest active deal, worth an estimated $1.5bn, is with International Olympic Committee. Coca-Cola is a global beverage producer with a number of brands falling under the Coca-Cola umbrella, including Coca-Cola, Sprite and Powerade.

What drink sponsor the Olympics? ›

The International Olympic Committee (IOC) today announced that AB InBev, the world's leading brewer, will become a Worldwide Olympic Partner (TOP Partner) through to 2028.

Fanta originated in Germany as a Coca-Cola alternative in 1941 due to the American trade embargo of Nazi Germany, which affected the availability of Coca-Cola ingredients. Fanta soon dominated the German market with three million cases sold in 1943.

Each court must provide by rule for scheduling trials. The court must give priority to actions entitled to priority by a federal statute.

“Rule 40” is the somewhat controversial rule of the Olympic Charter which prevents athletes who are competing in the Games from allowing their name, image or sporting performance to be used in advertising during a 'blackout period' (just before and during the Games) without the permission of the IOC.

Rehydrate after exercise-heat stress with an amount slightly above (eg, 100%–120%) the body mass loss. Consider that fluid can also be provided by food (eg, cucumbers, tomatoes, watermelons and strawberries) and that rehydration is one aspect of the recovery diet that also includes sodium, carbohydrates and protein.

THE OLYMPIC GAMES ARE RESTRICTED TO AMATEURS

No discrimination is allowed against any country or person on grounds of race, religion or political affiliations. Only persons who are amateurs within the definition laid down in art. 26 of these Rules may compete in the Olympic (lames.