What does it take to be a successful poultry grower? Experts share their views (2024)

For the next 5 hours he studies his flock of 180,000 birds. He looks for disease symptoms, assesses air quality and litter, checks the water supply and picks up dead birds.

He returns to the chicken houses throughout the day to carefully monitor the birds’ welfare, remove weeds and search for rodents. When he’s not in one of the chicken houses, he’s handling other housekeeping duties for the poultry business, like picking up supplies for the birds.

His day typically ends around 9 pm — some 16 hours after his alarm sounds — when he does his final check on the chicken houses. He works this way for 45 days and then gets 20 days off to prepare the houses for the arrival of the next flock. He gets six flocks each year.

Loewen, a contract grower for a major poultry company, has been in business for nearly two years. So far, he says, being a contract grower is working for him. His mortality rate hovers at about 6%, and he’s striving to bring it down to 4%. Each of his flocks yields about 1 million pounds of meat.

Ingredients for success

To hear several poultry veterinarians and consultants tell it, Loewen’s approach to raising chickens has the hallmarks of what it takes to be a successful contract poultry producer.

Being a contract poultry producer is tough, hands-on, 7-days-a-week work that requires a significant financial investment from the farmer (in many cases more than $1 million in loans). When done well, contract poultry farming can be personally, professionally and financially rewarding.

“The ones on the top of the list realise that it is a 24/7 job and that you have to be able to commit to that to be successful,” says Tom Tabler, PhD, a poultry professor at Mississippi State University Extension.

“I was a service tech and I grew chickens. I was in the chicken house at 5 in the morning and at 10:30 at night. If you check your chickens at 5 in the evening and don’t come back until 8 or 9 the next morning, you’re not going to be very successful. That’s what people that are successful understand. The chickens don’t care if it’s Christmas, Thanksgiving, your anniversary or the weekend. They have to be taken care of every day and you have to commit to that. Some folks aren’t cut out for that type of lifestyle. Therefore, contract poultry farming is not for everyone.”

Among other things, successful contract poultry farmers are hard workers, detail oriented and must literally serve as the gatekeepers of biosecurity, several experts and industry insiders say.

Here are the main things they look at when evaluating contract growers:

1. Attention to detail

Good growers have keen observation skills and thoroughly understand their birds, says David French, DVM, a veterinarian at Sanderson Farms, the nation’s third-largest poultry producer.

“They know their houses and they know which houses will give them more trouble,” he says. “They know the equipment and they know the birds. They watch the birds and not just the computer controls.”

Growers watch for signs that all may not be well, he says. In addition, they spend a considerable amount of time in the chicken houses striving to understand the birds, including their moods, their health and factors that may stress them out and have an impact on their health.

“A 5-gallon bucket is the best friend you have,” Tabler says. “You need to take that bucket and sit there and learn how chickens act at different periods. How do birds respond if they are too hot, too cold, feel a draft they don’t like, or are out of feed and/or water? How do they behave when things are just right? If you watch them long enough, you will learn if they are happy or not happy. The birds will tell you if something is wrong. You just have to know how to speak chicken.”

2. Desire to learn

Successful growers are voracious learners. They read and study extensively and attend seminars, French says. He says Sanderson Farms usually has a grower meeting once a year, where the company brings them up to date on new trends and dispenses information about the biggest threats to their income and success.

“When I see growers (at these meetings), it tells me they are committed and want to do better,” he says.

“The good growers stand over my shoulders and want to know everything,” French says of his visits to farms. “They appreciate the opportunity and want to know and explain things.”

“The best growers stay abreast of new technology, read the educational materials from their company, the Extension service and in industry publications,” and keep up with the latest technology, adds John Smith, DVM, Alectryon LLC, a poultry consultant based in Baldwin, Georgia, and retired veterinarian with Fieldale Farms in Georgia.

3. Sticklers for biosecurity

As every grower ought to know, just one breach in biosecurity could make the difference between a healthy flock and a disastrous one — which is why successful growers rigorously enforce their biosecurity protocols, including carefully monitoring who comes on their farms and who goes near or into their chicken houses.

“A really good grower knows who’s coming to their farms all the time,” says Suzanne Dougherty, DVM, an independent poultry consultant in Athens, Alabama, and also executive vice president of the American Association of Avian Pathologists. “I like it when I pull up to a farm and the farmer is right behind me.”

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Without these protocols in place, transmitting diseases like avian influenza can be remarkably easy, she says.

Smith adds: “It only takes one mistake to track something in.”

Phil Stayer, DVM, head veterinarian at Sanderson Farms, says his company requires growers to have dry-bleach foot baths at each door.

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“With the high humidity we have here in the South, we require them to change the foot baths at least once a month,” he says. “A good grower will change them at least twice a month.”

4. Access to good water

Access to clean water is a critically important source of the birds’ health. Birds drink twice as much as they eat, says Don Ritter, DVM, a veterinarian with Mountaire Farms in Salisbury, Maryland.

Just as important is what’s in the water. The water should be monitored regularly for minerals and pH, Dougherty says, adding that the level of pH in the water can have an impact on the birds’ gut health.

5. Commitment to air quality

Humidity and high levels of ammonia are two of the biggest impediments to good air quality in a chicken house. High levels of ammonia make birds susceptible to a host of diseases, including respiratory problems and eye damage.

One night of ammonia or really bad air can open that chick up to whatever disease comes by, Smith says.

Tabler says veteran growers often become desensitised to the smell of ammonia in the house and often have higher levels than they realise. There are hand-held ammonia sensors available, which cost between $400 and $500 each, that may be beneficial for some growers, he says.

Reducing ammonia and humidity levels goes a long way. Loewen says he has found that the best supplement he can give the birds is more air.

6. Good litter management

In addition, successful growers are adept at managing litter and reducing humidity and moist conditions in the house. Wet litter is bad for the chickens and generates more ammonia, Tabler says.

“Microbes of all kinds love moisture,” Ritter adds. “The more humidity and wetness in the house, the more disease organisms.”

7. Minimal stress

A hundred years ago, the mother hen’s job included keeping the chicks warm and showing them where the food was. In today’s commercial poultry business, the grower has taken on the role of that mother hen, Smith says.

How well the grower meets all the birds’ needs and makes them comfortable will have a significant impact on their stress levels and, ultimately, on their ability to resist disease, he adds.

8. Ability to raise ‘no antibiotics ever’ birds

In the past, the use of antibiotics helped make up for mistakes on the part of growers. With retailers putting more pressure on poultry producers to reduce or eliminate certain antibiotics, and with FDA clamping down on those deemed medically important to humans, the potential for glaring errors has gone up significantly, Tabler says.

“By taking antibiotics out of the feed and out of the hatchery, a lot of chicken growers (and chicken companies) are going to have to learn to grow chickens all over again,” he says. “They have to ratchet up their management level without antibiotics. Everything is going to have to be done a little better at a higher degree of performance.”

9. Mechanical skills

Having strong mechanical skills is not a requirement for being a contract grower, but knowing how to tweak or fix your lighting, water lines or ventilation without hiring outside help can go a long way.

“If you have a feed line that goes down and you know how to re-attach an auger or if you know how to replace that feed line motor yourself, it can save you some money and time and lost performance,” Tabler says.

“Integrated poultry production has allowed many small farmers to remain on the land and feed their families, particularly in areas with less than ideal soil for crop farming,” Stayer says.

“Almost all broilers produced in the US are raised on family farms with contracts to large integrators. This model has helped keep chickens hatched and raised in the US among the healthiest and lowest cost of production in comparison to the rest of the world.”

What does it take to be a successful poultry grower? Experts share their views (2024)

FAQs

What does it take to be a successful poultry grower? Experts share their views? ›

Attention to detail

What are the key success factors for a poultry company? ›

Here are the main things they look at when evaluating contract growers:
  • Attention to detail. ...
  • Desire to learn. ...
  • Sticklers for biosecurity. ...
  • Access to good water. ...
  • Commitment to air quality. ...
  • Good litter management. ...
  • Minimal stress. ...
  • Ability to raise 'no antibiotics ever' birds.

What are the characteristics of a good poultry? ›

Poultry needs to be pink or light red in colour, not too pale, as this would indicate that the meat has been on the shelf too long. The meat also has to look elastic and full. When buying fresh meet it is advisable to smell it.

What are the requirements of successful brooding? ›

Brooding Requirements for Poultry Chicks
  • Brooding Temperatures. Beginning at one day of age, the chick should be housed at a temperature between 87 – 92° F (30 – 33° C), at a relative humidity between 40 – 60%. ...
  • Brood Lighting. ...
  • Water. ...
  • Feed.

Why is the poultry industry so profitable? ›

Much of the success of the industry can be attributed to a more efficient structural organization, improved production and processing technologies, and a continuing responsiveness to consumer demands. Outlined here are the important milestones that helped make the chicken industry the success it is today.

What are the main goals in poultry production? ›

To produce as much meat, and as many eggs as possible, as quickly as possible, using the least costly inputs (food) required in as little space as possible. 0 wastes created is the goal. Even, manure is gathered and sold. Poultry operations are very efficient.

What three factors should influence your choice of poultry? ›

Not only must you decipher the stamps, logos, and labels, it's also important to consider aesthetic indicators of freshness.
  • APPEARANCE & AROMA. Fresh chicken should have a pinkish color. ...
  • PACKAGE LIQUID. ...
  • CHILLING PROCESS. ...
  • TRIM. ...
  • RAISED WITHOUT ANTIBIOTICS. ...
  • CERTIFIED ORGANIC. ...
  • ENHANCED. ...
  • VEGETABLE-FED.

What are the quality factors of poultry? ›

Age of the bird at slaughter (young or mature birds) affect the flavour of the meat. Minor effects on meat flavour are related to bird strain, diet, environmental conditions (litter, ventilation, etc.), scalding temperatures, chilling, product packaging and storage.

What are the strengths of poultry? ›

In conclusion, poultry meat offers several advantages over other meats, including being low in fat, high in protein, rich in vitamins and minerals, versatile, economical, and sustainable. As part of a healthy and balanced diet, it can be an excellent source of high-quality protein and essential nutrients.

What are the desirable traits in poultry? ›

Five desirable traits in poultry farming are:
  • Number and quality of chicks.
  • Dwarf parent for commercial chick production.
  • Low maintenance requirements.
  • Tolerance to high temperature in summer.
  • Ability to utilize cheap agricultural byproduct.

What are the qualities of a good brooder? ›

The brooder should have:
  • Sufficient space to accommodate the birds without crowding.
  • Heat source to keep them warm.
  • Clean flooring on a stable footing.
  • Waterer(s)
  • Feeder(s)

What are brooding traits? ›

When you're brooding, you might be depressed about something you just can't stop thinking about — like the lead character in Hamlet. Brooding can also mean you're being extremely thoughtful, contemplative, meditative, musing, reflective, or ruminative — those are all good things.

What are the principles of brooding? ›

There should be enough ventilation to keep the litter dry. So there should be provision of exhaust fan or cross ventilation. Though the range of humidity requirement for floor brooded chicks has been shown to be quite high (30% to 75% R. H.) even then too high or too low humidity in brooder house should be avoided.

How to have a successful chicken farm? ›

Decide if you want an egg- or meat-production farm and choose the best chicken breeds for your focus. Buy the land for your farm and purchase supplies like coops, brooders, and feeders. Apply for a loan if necessary. Market your farm by creating a website, making ads, and attending agriculture conferences to network.

Which poultry is most profitable? ›

In the long term, layer farming on a big scale will be more profitable and generate more money than broiler farming since the birds may be sold as meat after producing eggs, albeit at a lower price than broilers.

Who owns the most chicken farms? ›

The poultry industry is the most concentrated sector in our food system, controlled by large corporations that rule the roost. The top four poultry firms in the U.S. – Pilgrim's Pride, Tyson, Perdue, and Sanderson Farms – control nearly 60% of the market.

What are the factors affecting poultry production? ›

The factors that affect poultry farming yields:
  • Proper selection of disease-free breeds.
  • Well maintained and clean living conditions.
  • Good quality feed and water.
  • Regular checkups and maintenance of proper hygiene of the farm birds.
Jul 3, 2022

What are the major components of the poultry industry? ›

The poultry industry consists of four main areas of production: broiler, egg, pullet, and breeder bird. Broiler production is the growing of birds for meat. Egg production involves keeping layers to produce eggs for human consumption. Pullet production is the raising of hens that will be used for laying purposes.

What are two factors that have increased the demand for poultry? ›

18 Cards in this Set
Define the term "Green Revolution" as used from 1945 to the presentGreen Revolution was a movement in the 1940s that aimed at the use of new technologies in agriculture.
List TWO factors that have increased the demand on poultryPopulation Growth; health benefits; availability
16 more rows

What is the main factor in categorizing poultry? ›

Maturity is the major factor in categorizing each kind of poultry (see p. 374). Skin color is determined by diet and is not related to the flavor or tenderness of the poultry.

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