17 Open House Invitation Templates to Attract Buyers (2024)

Open houses are a notoriously effective strategy for marketing a real estate listing and reducing its time on the market. To drive traffic and interest to your event, using premade, customizable open house invitation templates is an efficient way to broadcast your listing without spending hours perfecting a design. Whether you’re sending them via email, social media, or direct mail, your open house invitations should include eye-catching photos and colors, necessary event details, and a short but powerful call to action.

For help designing, printing, and mailing these open house invites, agents should consider using a service like Vistaprint. Its easy-to-use design editor lets you personalize premade open house templates for postcards, flyers, posters, and other real estate marketing collaterals. Vistaprint offers design services, a logo maker, and a free QR code generator.

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We’ve compiled 17 free and paid open house invitation templates to drive more interested buyers to your open house events:

Free Open House Invitation Templates

1. Use Welcoming Language

Recipients of your invitation to the open house should feel encouraged to attend. Using casual and warm verbiage like “stop by our open house!” shows you are inviting and welcoming. Plus, instead of generally mentioning that there will be an event, it is specifically and personally asking the recipient to join. This type of open house message appeals to a wide range of audiences, rather than formal wording like, “you are cordially invited to,” which could deter visitors who want to just pop by quickly to see the property.

2. Use Color to Highlight Key Information

Using a pop of color on an invitation or flyer helps identify the most important pieces of information. This free open house invitation template uses red on top of a black and white image to highlight the title, “Open House Event.” You could easily change this color to more closely fit your real estate brand.

3. Sell a Lifestyle, Not Just a Home

On this invitation for an open house, property photos aren’t showcased front and center. Instead, one photo is placed behind an elegant design accompanied by more formal open house invitation wording, “Please join us for an open house.” However, it’s still easy to see that the photo shows a waterfront property. The overall design and feel of this template are clearly targeting a luxury real estate audience.

4. Showcase Photos of the Property’s Exterior

Showing the exterior of your listing on the invitation will not only showcase its curb appeal but also help visitors know what to look for. Even without additional property details, the exterior photo will provide insight into property size and style, attracting buyers with similar tastes to this listing. The exterior photo is particularly helpful if the property is slightly hidden from the curb or if others have shared difficulties in finding the property.

5. Send an Open House Email Invitation

In addition to printed invites sent by mail, successful real estate agents know that every piece of content should be repurposed. Plus, it’s easy to send an invitation to your email list with just a few clicks. Emails get 50 to 100 times higher click-through rates than Facebook and Twitter combined, so this is an ideal method of reaching your audience.

For more details about how to use real estate email marketing, read .

6. Build Intrigue With a Simple Design

Unlike many other examples, this template from DesignCap doesn’t contain traditional features like photos, features, or square footage. Instead, it uses a digital graphic and provides basic details about the open house event and the agent’s contact information. Providing only a small amount of information with a call to action may make potential buyers curious about the home—generating more real estate leads and traffic. It’s also a great strategy to use if you are unable to get professional photos taken of the property beforehand.

7. Highlight Special Features of the Listing

Although showcasing the exterior of a home on open house invites can be appealing, interior photos can have a similar impact. If your listing has a particularly stunning feature or listing photos that stand out, use these to attract buyers to your event. This example shows four different interior photos of the property, and their cohesiveness and luxurious feel make a big impact on the design.

8. Create Video Invitations

The use of marketing videos can massively increase traffic and generate leads. In fact, 86% of marketers say that video has helped them grow their business. Videos are engaging and can help differentiate your invite from other open house invitations and provide prospective clients with an accurate preview of the property before their visit. Videos also allow you to showcase more of the property’s features in a small amount of time and can be sent as virtual tours to individuals who aren’t able to attend the open house.

To create a video or virtual tour, enlist the help of a freelance video editor from Fiverr. Search for types of services, like video editing, and view each freelancer’s previous work and reviews. Plus, you can also find a freelancer to fit almost any budget. Start browsing Fiverr for video help today.

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9. Post Invitations on Social Media Platforms

Agents can use social platforms like Instagram or TikTok to generate real estate leads and to attract more open house event attendees. To gain the attention of social media users, make sure to use high-quality, attractive photos or videos of your property. Including the date, time, and location of the open house, like the example shown above, ensures users have all the details without needing to look elsewhere.

Plus, make sure to use real estate hashtags like #newlisting or #openhousesunday, and geotag the area to drive more traffic and engagement to your posts. A geotag allows your social posts to be placed in a geographic location like “Chicago” or “New York City” and your posts will show up when users search for the same geotag. You can also include your area in the hashtag, like #SouthChicagoOpenHouse.

10. Add QR Codes to Open House Invites

QR codes have been around for decades, but have grown in popularity over the last few years because they simplify the process of getting or saving information to your phone. Adding a QR code to your real estate open house invitation letter, postcard, or flyer makes it easy for interested buyers to get more information and go deeper into your sales funnel. Use your QR to drive traffic to your website, single property landing page, or your Zillow profile. Include a CTA (call to action) next to the code so recipients know what to expect.

Directing traffic from your invites to your listings and personal profile on Zillow will help buyers view future open house dates along with other listings you may have available nearby. As one of the largest real estate search engines, it’s imperative to post and update your listings and open houses on this platform. Zillow Premier Agent’s advertising platform is also an effective solution to obtain buyer leads that you can convert to your listings.

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Paid Open House Invitation Templates

11. Utilize Door Hangers for Invitations

Door hangers are a real estate marketing strategy that is affordable, does not get lost in a pile with other mailers, and can be placed in frequently used entryways. The best door hanger designs must have the right calls to action, like “you’re invited to our open house” to make the invitation recipient feel welcome. You can target areas with door hangers based on statistics like income, current property value, and age. Targeting the right neighborhood to distribute door hangers will maximize interest.

This open house invitation for real estate template can be downloaded through Etsy and edited using Canva. Canva is an easy-to-use graphic design platform used to create graphics, posters, flyers, and other marketing materials. Its easy-to-use design interface provides thousands of templates, photos, fonts, and elements to customize invitations like this one. Start using Canva for free.

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12. Create Eye-catching Invitations for Social Media

This open house invite template is designed for digital use, although it could also be used for printed invitations. It highlights the event type in a larger font size with an underline and includes multiple interior photos to showcase some of the best parts of the listing and generate curiosity. This template effectively shows multiple photos with clear listing and contact information without being visually cluttered.

13. Door Hanger Open House Invitation

To successfully market to your real estate farm area, you should send and deliver your open house announcements in multiple forms. This open house door hanger is two-sided and provides plenty of space for you to include your information and important details about your event. By using different types of printed invitations and mailers, your invitations will stand out.

To easily create door hangers and any other types of real estate direct mailers, ProspectsPLUS! is an ideal tool for designing, printing, and sending your mail. It’s a direct marketing company for real estate professionals with over 80 categories of postcard themes and an even larger selection of campaigns and print types. Plus, you can use your own mailing list or select a targeted list based on demographic, lifestyle, or interests.

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14. Use Your Headshot in Invitations

One effective way to customize your open house invitation templates and build brand recognition is by including your realtor headshot. Having a face instead of just property photos on the invitation can feel more personal and welcoming and builds trust with potential buyers and open house visitors. People will feel more comfortable approaching you at the open house with any questions.

15. Use Flyers as Open House Invites

Although most open house invites are made on a postcard, flyers provide more space for copy and photography. This open house invitation template includes one banner photo, four small interior photos, a headshot, a written description, bullet points of features, contact information, and event details. Take advantage of the ample space on open house flyer templates by giving more details on the property, so prospective clients have all the information to interest them in attending your open house events.

This template is available for editing through Adobe Photoshop, which is a robust photo editing software. However, for agents who don’t have experience in graphic design and would rather outsource the job, 99designs is a perfect solution. 99designs is a platform that connects you with designers to collaborate on projects, allowing you to hire someone individually or create a contest to see ideas from multiple designers. Learn more about 99designs today.

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16. Animate Your Invites

Draw attention to your brand and open house details using animated digital social media posts to invite people to your open house. Adding a simple animation can attract users and draw attention to the open house details. In this example, the blue border also complements the blue tones of the home. The copy is kept to just the pertinent information to offset the busy animation surrounding the invite.

17. Include Reviews on Your Invites

Reviews and testimonials are incredibly important for building trust with potential clients. When you get positive reviews from your clients, using the reviews on your open house invites can give insight into your level of service and help you develop trust with interested buyers even before they meet you in person. This example strategically includes listing photos, open house details, and a customer testimonial with five stars to grab the recipient’s attention.

Postcards like this one are easy to manage and send with a direct mail service like PostcardMania. The platform assists with the design of your postcard, along with automatically using them on advertising campaigns on Google and Facebook. The recipient of the physical postcard will also see matching ads on Facebook, Google, and Instagram to help drive more engagement at your open houses. Learn more about PostcardMania.

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What to Include in Your Open House Invitation

Open houses are an excellent opportunity to meet prospective clients, generate leads, and connect with neighboring residents. But in order to host an active and successful open house, you need to strategically create your invitation with specific information.

Here are items you should include on your open house invitations:

• Contact information: Make sure interested buyers have a way to contact you with any questions before or after the open house.
• Property location: It’s important to include the exact location of the listing; if a buyer cannot find the house easily using their GPS, they won’t attend.
• Open house time and date: Ensure that potential buyers arrive on the right date and time so you don’t miss any prospective leads. Plus, limiting event times will maximize the number of attendees and allow you time to perform open house follow-ups after the event.
• Property specifications: Use key features of the listing, like the number of beds, baths, and square footage, to provide a preview of the listing before clients see the property in person.
• Photos of property: If you have professional real estate photos of the property, include them on your invitations. Real estate is highly visual, so clients may be motivated to attend from one high-quality image.
• Property pricing: Listing the property pricing can assist buyers in determining if it fits within their budget. This prevents buyers from wasting their time and yours.
• Consider giveaways or promotional items: Giveaways and promotional items help attract visitors to your open houses. You can use sites like AnyPromo to create real estate-related promotional items that can be a takeaway for your attendees.

After reviewing the open house invitation templates above, you can see how they can be effective with the right strategy. To successfully design, print, and deliver your invites, you need to use the right software and tools. There are many different options for both print and online marketing strategies, so evaluate what is most important for your strategy.

The top software tools for creating and delivering invitations include:

Bottom Line

Learning how to attract visitors to your open houses can be key to growing your real estate business. With the right strategy and open house invitation templates, you’ll be able to easily generate interest and host an open house event that sells your listing and gives you new clients.